He’s been overshadowed by Barbie for decades, but now Ken is finally getting some attention.
Mattel is introducing 15 new looks for the male doll, including different skin tones, body shapes and hair styles. Barbie had a similar makeover more than a year ago, both part of the toy company’s plan to make its dolls more diverse and appealing to today’s kids.
Ken hadn’t changed much since he was introduced 56 years ago as Barbie’s blue-eyed, chiseled boyfriend. Now he’ll be sold in three body shapes: “slim,” “broad” and “original.”
He’ll have modern hairdos, such as cornrows and man buns, and come in seven skin tones. And he’ll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees.
Some of the new $10 Ken dolls were being rolled out to shops and online stores Tuesday, Mattel Inc. said, and all of them will be on store shelves by the holidays.
What do you think of Ken’s new look?