Y98 LISTENERS: Our contest line has changed! Missouri – (314) 531-9898 | Illinois – (618) 397-9898

Justin Bieber Does ‘Pen Pineapple Apple Pen’ for Japanese Commercial

Telecommunications giant Softbank booked Bieber.

By Hayden Wright

Justin Bieber (the ad man) is on a roll following Sunday’s buzzed-about T-Mobile commercial. Now he’s working on another ad, and this one’s slated to appear in Japan.

Related: Police Threaten to Show Drunk Drivers Justin Bieber’s Super Bowl Ad

The “What Do U Mean?” singer is fronting Softbank, and leaning into the country’s “Pen Pineapple Apple Pen” phenomenon. In behind-the-scenes footage from the shoot, he appears with Japanese comedian Piko Taro, roaming the halls of a school, dabbing and greeting students with “Konichiwa.”

And yes, the art directors got their hands on a pen, a pineapple, an apple and another pen. We haven’t seen the finished ad yet, but who knows what cruel and unusual punishment it’ll be repurposed for.

See the footage here:

Comments

Comments are closed.

More From Y98

In Case You Missed It
Y98 Instagram

Listen Live