If you don’t know the name Brett Cohen, that’s because he’s not famous. He’s just a guy in New York who PRETENDED to be famous.

He walked around Times Square with a couple fake fans, bodyguards, and paparazzi following him. And people on the street went NUTS. You can check out the video online.

A fake reporter was interviewing random people the whole time. Some of them thought Brett was an actor, and some thought he was a singer. But they all SWORE they knew who he was.