The Incredible Dog Challenge exists to showcase everyday dogs competing in Olympic style competitions that they love. They are not only entertaining to watch but they highlight the special bond people have with their dogs.

Purina supports the Incredible Dog Challenge because it demonstrates our commitment to any dog, given proper nutrition and training, has the potential to be incredible! The IDC program is built around and supports family entertainment as competitors have come from all demographics and has stretched beyond geographic and language borders, with the common denominator being the love, affection and bond people have with their dogs.

See the featured video below to learn more about the Incredible Dog Challenge.

Don’t miss The Incredible Dog Challenge at Pet-A-Palooza at the Incredible Dog Arena at 11am, 1pm and 3pm!

Click here for all of your Pet-A-Palooza details!